Privacy policy

This policy explains what personal data High Tide Trading collects, why we collect it, how long we keep it, and what rights you have.

Last updated: 02-10-2026

Who we are

High Tide Trading Ltd is the data controller for personal data collected through this website. You can contact us at mark@hightidetrading.co.uk

What we collect and why

  
    Data
    Why we collect it
    Lawful basis
  

    Name and email from the contact form
    To answer your enquiry
    Legitimate interests — responding to someone who contacted us
  

    Name, email and order details at checkout
    To fulfil your order, deliver the software and provide support
    Performance of a contract
  

    Billing and payment details
    To take payment
    Performance of a contract
  

    Email address, if you join a mailing list
    To send updates you asked for
    Consent
  

    Website analytics data
    To understand how the site is used
    Consent, through the cookie banner
  

Data	Why we collect it	Lawful basis
Name and email from the contact form	To answer your enquiry	Legitimate interests — responding to someone who contacted us
Name, email and order details at checkout	To fulfil your order, deliver the software and provide support	Performance of a contract
Billing and payment details	To take payment	Performance of a contract
Email address, if you join a mailing list	To send updates you asked for	Consent
Website analytics data	To understand how the site is used	Consent, through the cookie banner

Payments

Payments are processed by Squarespace Payments. We do not see or store your full card details. Their handling of your data is covered by their own privacy policy.

Who we share data with

We share data only with the service providers who help us run the business: our website platform (Squarespace), our payment processor, and our email provider. They process data on our instructions and under contract.

We may disclose data where we are required to by law.

We do not sell your data to anyone, and we do not share it for anyone else's marketing.

How long we keep it

  
    Data
    Retention
  
    Enquiries through the contact form
    2 years after the conversation ends
  
    Order and transaction records
    Six years, as required for tax purposes
  
    Mailing list
    Until you unsubscribe
  
    Analytics
    2 years

Data	Retention
Enquiries through the contact form	2 years after the conversation ends
Order and transaction records	Six years, as required for tax purposes
Mailing list	Until you unsubscribe
Analytics	2 years

International transfers

Some of our service providers are based outside the UK. Where personal data is transferred outside the UK, we rely on appropriate safeguards, such as the UK International Data Transfer Agreement or an adequacy decision.

Your rights

Under UK GDPR you have the right to:

ask for a copy of the personal data we hold about you
ask us to correct data that is inaccurate or incomplete
ask us to delete your data
object to, or ask us to restrict, how we use it
ask for your data in a portable format
withdraw consent at any time, where consent is the basis we rely on

To exercise any of these, email mark@hightidetrading.co.uk. We'll respond within one month.

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk, or call their helpline on 0303 123 1113.

Cookies

We use cookies that are necessary for the website and checkout to work. We use analytics cookies only with your consent, which you give or decline through the cookie banner. You can change your preferences at any time.

You can also block or delete cookies in your browser settings, though some parts of the site may not work properly if you do.

Changes to this policy

We'll update this page if our practices change, and we'll update the date at the top